Alisa P. Picerno is President of Alliances By Alisa, LLC, a high-energy publicity, advertising and social media firm that boasts more than twenty years of experience in engaging statewide, regional and national media outlets. Businesses of all sizes and across all industries rely upon the agency to keep their marketing efforts fresh, compelling and intriguing. Alliances By Alisa can creatively communicate your unique business message to your target market for increased visibility and enhanced company branding, leading to elevated profit levels!

Alisa has secured premium interviews and coverage for her clients in local newspapers, TV and radio stations, as well as high-profile outlets including the AP Wire, New York Times, Today Show, Good Morning America, Extra, The Doctors, Better TV, Oprah Magazine, Martha Stewart Living, People Magazine, and many others.

Alliances By Alisa can help leverage a business' marketing dollars to generate the most media buzz to continually help a company stand out from the crowd by offering these services:

  • Publicity Placement with major media outlets
  • Advertising Buying for best negotiated rates
  • Social Media Management on Facebook, Twitter, LinkedIn, Instagram and Pinterest.

Prior to establishing her own media relations firm, Alisa served in the busy communications department of Qualidigm. Previous positions include Director of Marketing for MassMutual Financial Group and Director of Public Relations for several field agencies affiliated with both MassMutual Financial Group and New England Financial.

Throughout her career, she has worked at several independent public relations agencies, the Connecticut State Capitol and was a broadcast reporter for numerous radio stations across the state. Alisa is a magna cum laude graduate of Boston College with a Bachelor of Arts degree in Communication and has earned her MBA from Southern Connecticut State University.  

In addition to the Simsbury Chamber of Commerce, she is an active member of Business Network International (BNI) Simsbury Chapter and former Vice President for Business Network International (BNI) West Hartford Chapter.    

Contact Alliances By Alisa Media Relations to jumpstart your customized publicity campaign by calling 860.217.0595 or

To learn more about our Featured Member program and possibly be selected, write or call (860) 651-7307.

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